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From Google to Facebook, Big Data Is Driving Green Energy Shift

Dozens of wind turbines each standing 260 feet tall spin in the breeze on the plains of Oklahoma, feeding electricity for a Google data center about 180 miles away. Worldwide, data centers like the Mayes County site outside Tulsa handle almost 32 quintillion bytes of information each day, according to Cisco Global Cloud Index. That’s the equivalent of streaming 32 billion hours of Netflix, and it makes big tech companies some of the fastest growing energy consumers.

It’s also posing a dilemma for companies like Facebook Inc. and Google’s owner Alphabet Inc., whose data hordes are making them more prominent energy consumers at the same moment investors are increasing their scrutiny of their stewardship of the environment. The answer for them is increasingly to line up long-term contracts for green electricity, adding momentum to the shift away from fossil fuels, reports Bloomberg.

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