A 2017 report by the Pew Research Center found that 69 percent of the American public use some type of social media, like Facebook, Twitter, Instagram, and others.
According to Hootsuite’s 2018 Social Media Trends Report, social media brands will continue to use AI strategies to “prioritize personalization at scale.” This will involve using AI to leverage social data as a source of customer insights.
With the recent allegations of Russian interference in the American presidential elections and the ouster of Cambridge Analytica, British political consulting firm in the saga, social media censorship and data privacy have become de facto points of discussion in a global context.
This article presents real-world applications of AI for social media platforms like Facebook, Twitter and YouTube. We explore what is possible today with AI in social media applications and how social media platforms are using AI in dynamic censorship applications. We also look at what transferable lessons business executives can learn from these social media giants.
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