Life in the IoT

Rob van Kranenburg, Founder of IoT Council, Ecosystem Manager for EU projects Tagitsmart and Next Generation Internet tals about privacies (yes that’s plural!), transition, China, Estonia, ambient intelligence, pervasive computing and Kevin Ashton.


It's very important to understand the real deep transition that this internet of things is. Which means that we come from this analog situation in which we are people, we have some objects, and we had hundreds or thousands of years of people hugging trees believing that things were alive and animism is still very real. But what we are doing now is we're putting a tag on every thing on the planet. And logically this creates a world in which then all the meaning starts to work on this tag and no longer on the real object. We take the very notion of living and life to a different level. On this level, our notions of analog believe that we can reason with things. There's always a third party involved in the internet of things. You're never alone in a room. You are never alone even with your clothes. Your clothes are radiating data about yourself. So how can you have old fashioned 19 century Russo privacy in a situation like? This is impossible. So privacy becomes something like privacies. And that is some kind of agency between me, my clothes, my objects, and the environment. So, privacy becomes a relationship between my environment, my objects, and me. This is something that millennials actually get because they grew up in this situation. And this is also why policy makers who are not engineers, who do not understand this, like old school politicians like the ones we have in our governments and at the moment also in the commission do not really understand what this transition is. So if you even keep telling people that you can still have privacy in the old fashioned notion in this world you're totally irresponsible. It is really irresponsible because it's totally gone. So what you need is you need to educate your people into this new situation. Of course, people are going to call me quite upset if I say this. In a way the only ones who are really doing this is the Chinese government. Now of course they have the social credit system, and this is not what we want. We don’t want to give people scores and votes and the Shanghai honesty system that draws on 3.000 resources and so on but if we want to have an European agency, if we want our own zone in Europe. And if we don't own our own data, and if we don't have any educational programs on this new transition, on this new field, we're going to live in Facebook world and our cities are going to be run by Huawei and it is already happening as we speak. So Huawei will build our infrastructure and Facebook will run our networks. And GDPR is not any type of help. If this is war it is like we got some tanks lined up on the other side and we got some people with tools that are used to take a fly off the wall, which to me is GDPR. I don't see that working out really well. So, if data is the new gold then you should own that data in your own European cloud. We have some good practice in Europe: we have Estonia. We have the Estonian ecard.  80-90 percent of Estonian services are run on that card. 



The term of internet of everything should never be used. That's because it's a Cisco term. It is pure Cisco. So, if you use the ‘internet of everything’ you are sponsored by Cisco or should be paid by Cisco because it's fully Cisco and Qualcomm. And every month or so I go on Wikipedia and I take out the a.k.a. internet of everything in brackets that Cisco puts up there in the internet of things. So we have to be careful and honest about this. The reason why ambient intelligence did not catch on is because Phillips was sponsoring it. People were realizing if we use ambient intelligence, we are actually in the Phillips ecosystem. And IBM was the key sponsor for pervasive computing and Xerox PARC for ubiquitous computing and those were part of the reason why the names did not win. Now finally we have the internet of things which is a neutral term coined by Kevin Ashton, a product manager in Proctor and Gamble. And we should keep using the internet of things and it is a wide term but the internet of everything is pure Cisco so if you use it then you should you should wear a Cisco sponsoring, or you should get money from Cisco so don't use.