SOCIAL AND NEW MEDIA WITH LUCIANO FLORIDI: THE WAY AHEAD


The way ahead

Luciano Floridi, Professor of Philosophy and Ethics of Information and Director of the Digital Ethics Lab, at the Oxford Internet Institute talks about onlife, digital governance, diversity, rules, frameworks and sovranational entities as EU, Nato and the WEF.

Sigfrid Nilsen

The most important thing we can take away from the recent Facebook revelations is that the average person is waking up to the fact that data is being used to decide what to show you on social channels. The marketer who will win today is one who does the hard work and heavy lifting to understand how to connect with an audience and gains trust with prospects in a way that is honest and transparent, not forced or manipulated.

Borislav Bossakov

In response to daniel araujo

I predict that the way video gets consumed on social media sites will soon change.  Facebook did a research on trends of media consumption and it was reported that people spend an average of 1.7 seconds when looking at a piece of content. They also mentioned that people look at videos 5 times longer than static content on both Facebook and Instagram.  So it is my belief that marketers will start on betting on video content more than they have done so in the past.

Around 100 million hours of video are watched every day on Facebook. Like YouTube, Facebook has a massive and diverse audience, which makes it harder to characterise than the emoji-filled landscape of SnapChat. The overall point to remember about Facebook is that people come to be entertained. In other words, cat videos. Last year, for instance, a video titled “How to wrap your cat for Christmas 101” got more than 80 million views and 405,000 shares. :)

daniel araujo

I predict that the way video gets consumed on social media sites will soon change.  Facebook did a research on trends of media consumption and it was reported that people spend an average of 1.7 seconds when looking at a piece of content. They also mentioned that people look at videos 5 times longer than static content on both Facebook and Instagram.  So it is my belief that marketers will start on betting on video content more than they have done so in the past.

Lucas Jessen

In response to Fabricio Ruiz

Lucas,

Here is one very interesting article on how to live life without the internet.  Hope you like it.

I will give it a look, thank you!

Slobodan Pavlicic

In response to Gaetano Albertini

One of the top benefits of Social Media is its use for customer service.  Today, we see many people turn to social media to vent their frustrations with organizations. Consumers ask questions, provide feedback on a brand’s customer support team or seek assistance. Many big companies have recognized this, and have dedicated social media customer service agents employed to actively engage on platforms such as Twitter and Facebook.

Gaetano,

Social media IS a customer service channel. Far more than a place to connect with friends and family, social media also provides a platform for potential and existing customers to reach out to brands and seek help when they have queries, issues or concerns.

Anahit Petrosyan

A recent survey by the Campaigner showed which social media platforms marketers would most likely be willing to invest in, which they ranked as so:

  • Facebook (48 percent)
  • Twitter (12 percent)
  • LinkedIn (11 percent)
  • Instagram (8 percent)
  • Google+ (2 percent)
  • Snapchat (1 percent)

The remaining 18 percent do not plan on investing in social media.

future hacker

Here’s a few reasons why social listening is an important trend:

  • Better Customer Care: People’s top choice for customer care is social media. That means you have to track brand health through sentiment analysis. This helps you actively pay attention to what users say.
  • More Engaging Content: Truly engaging content is what makes any social strategy strive. You can identify topics of importance without the guesswork by tracking hashtags, topics or keywords people use with your brand.
  • Newer Marketing Campaigns: If you’re social marketing campaigns are in a funk, it’s time to seek out new opportunities with the help of social listening. These features allow brands to find trends faster so they can get the most from topics or user-generated content.
Gaetano Albertini

One of the top benefits of Social Media is its use for customer service.  Today, we see many people turn to social media to vent their frustrations with organizations. Consumers ask questions, provide feedback on a brand’s customer support team or seek assistance. Many big companies have recognized this, and have dedicated social media customer service agents employed to actively engage on platforms such as Twitter and Facebook.

Fabricio Ruiz

In response to Fabricio Ruiz

Lucas,

Here is one very interesting article on how to live life without the internet.  Hope you like it.

AI is another area where it is wise to think of the ethical and philosophical questions early, according to Professor Floridi. He dismisses fears over Terminator-style ­robots taking over the world or the so-called singularity, where artificial intelligence becomes so ­advanced that technology outstrips ­human intelligence. However, he says there is a need to think critically about what effect technology will have on the wider world. 

Fabricio Ruiz

In response to Lucas Jessen

Our society is becoming an onlife society. Which means that we are who we are as a product of our personality online and offline, sometimes people are totally different in the two senarios. The problem with all that is that some people tend to project their insecurities in the online world and forget to work on them offline to improve as a human beings, thus they are digging in the same hole everyday without realising it.

Lucas,

Here is one very interesting article on how to live life without the internet.  Hope you like it.

Lucas Jessen

Our society is becoming an onlife society. Which means that we are who we are as a product of our personality online and offline, sometimes people are totally different in the two senarios. The problem with all that is that some people tend to project their insecurities in the online world and forget to work on them offline to improve as a human beings, thus they are digging in the same hole everyday without realising it.

YogaFan

The presenter has a YouTube channel in which he has many more interesting videos on the subject.  You can all find it here.

Martin D. Hoffmann

In my opinion, regulation of life in the Infosphere should come from a number of entities, including but not limited to, national governments and multinational companies.

Wioleta Brzezinski

This video made me realize how different the standards for our behavior in the Infosphere are from those in real life?.

Olena Matey

The point about the difference between our sensitivity in real life and that in social media was spot on.  Hopefully the time is not too far away when our set of standards (regulation and sensitivity) in the Infosphere catches up to the one we have for everyday life.

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