SOCIAL AND NEW MEDIA WITH LUCIANO FLORIDI: THE INFOSPHERE


The Infosphere

Luciano Floridi, Professor of Philosophy and Ethics of Information and Director of the Digital Ethics Lab, at the Oxford Internet Institute, talks about social media, infospheres, space, Newton, Einstein and the biosphere.

Ionuț Negrescu

In response to Nataniel Gaida

New media is the future of advertising. More and more consumers and businesses rely on new media to find their information. Ultimately, new media refers to content that is easily accessible via many different forms of digital media. When related to advertising, some examples of new media include online advertising (retargeting, banner ads, etc.), online streaming (radio and television) and social media advertising.

As consumers, we sometimes find ourselves in a conundrum when it comes to how get our information. Nowadays, more and more consumers use the internet to quickly find information, making new media advertising pertinent for any type of business. However, at the same time, consumers still take a good chunk of time out of their day to use traditional media.

Nataniel Gaida

New media is the future of advertising. More and more consumers and businesses rely on new media to find their information. Ultimately, new media refers to content that is easily accessible via many different forms of digital media. When related to advertising, some examples of new media include online advertising (retargeting, banner ads, etc.), online streaming (radio and television) and social media advertising.

Eugène Gaillard

In response to Lalita Demetriou

The challenges of data management that we face are in the amount of data available, as well as the dissemination of information to the right people within your business. When data management is done well, it can uncover new leads, conversations about your product, industry trends, and influencers. It can also help you build profiles for your audience and gather information across platforms to help you deliver personalized material.

Data management has grown from the tedious, manual process it used to be. If you can use a centralized, unified platform, you’ll be able to stream the barrage of information into useful blocks of data and reveal opportunities you may have otherwise missed. Connecting your social media management tool with other data sources will help you collate and share key customer insights and interaction history.

Lalita Demetriou

The challenges of data management that we face are in the amount of data available, as well as the dissemination of information to the right people within your business. When data management is done well, it can uncover new leads, conversations about your product, industry trends, and influencers. It can also help you build profiles for your audience and gather information across platforms to help you deliver personalized material.

Alexandra Hammel

Collecting data from social media listening, or learning more about your audience, or measuring your brand reputation all require sifting through social data. The information that you gather can feed your business and inform your work as a social media marketer.

Olena Matey

Social media is a subset of new media. What sets social media apart as a distinct category inside new media is its interactive nature, the nature of the social network. We can create text, audio, video, interactive apps, etc. and publish it to the Internet; our content has independent value. Through channels like search, other people can locate our media and derive benefit from it. The new media we create has intrinsic value, regardless of the mechanism of distribution.

Lalita Demetriou

Twitter’s Promote Mode will let small businesses and brands run automated ad campaigns on Twitter for $99/month. Once you’ve enabled Promote Mode, Twitter will automatically amplify your brand’s best tweets based on Twitter’s algorithms. To users, the ads will appear the same as any other promoted tweet.  If you don’t have a dedicated team to run your social ad campaigns, then this is a good option.

George Waters

Social Media is like a major lifeline in the current era. As arteries and veins are essential to pump blood throughout our body in order to maintain our survival similarly social media has drawn its attention in making such a mark in our lives today.  We can define Social Media as a platform which enables people to interact and socially adhere to other people in the society and around the world.

Zachary MacConnell

New Media has also recently become of interest to the global espionage community as it is easily accessible electronically in database format and can therefore be quickly retrieved and reverse engineered by national governments. Particularly of interest to the espionage community are Facebook and Twitter, two sites where individuals freely divulge personal information that can then be sifted through and archived for the automatic creation of dossiers on both people of interest and the average citizen.

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