SOCIAL AND NEW MEDIA WITH RASMUS KLEIS NIELSEN: THE CHALLENGES


The challenges

Rasmus Kleis Nielsen, Director of Research at the Reuters Institute for the Study of Journalism talks about payed and second rank news, platforms and the crucial importance of media literacy.

Hrvoje Kovac

In response to Olena Matey

 Naturally, this can in itself prove to be an incredibly difficult task. After all, if a company is well-known for being ‘edgy’, where should it draw the line? Without clear guidelines, boundaries can become dangerously blurry.  Having clearly defined rules can mean the difference between a funny tweet and a downright offensive one.

While effective brand guidelines can help to prevent social media gaffes, no brand can guarantee that an audience won’t take offence – even if it is entirely unintentional.  In this case, the biggest challenge for social media strategists is crafting the best response possible.

Olena Matey

In response to Fujiko Nakayama

It’s a daunting prospect to hold a brand’s entire reputation in your hands. However, for anyone tweeting on behalf of an organization, this is often the reality.  As this responsibility can fall on a variety of shoulders – from experienced editors to inexperienced social media execs – it is vital that brands set up proper guidelines for all employees to follow.

 Naturally, this can in itself prove to be an incredibly difficult task. After all, if a company is well-known for being ‘edgy’, where should it draw the line? Without clear guidelines, boundaries can become dangerously blurry.  Having clearly defined rules can mean the difference between a funny tweet and a downright offensive one.

Fujiko Nakayama

It’s a daunting prospect to hold a brand’s entire reputation in your hands. However, for anyone tweeting on behalf of an organization, this is often the reality.  As this responsibility can fall on a variety of shoulders – from experienced editors to inexperienced social media execs – it is vital that brands set up proper guidelines for all employees to follow.

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