SOCIAL AND NEW MEDIA WITH RASMUS KLEIS NIELSEN: THE CHALLENGES
In response to Olena Matey
While effective brand guidelines can help to prevent social media gaffes, no brand can guarantee that an audience won’t take offence – even if it is entirely unintentional. In this case, the biggest challenge for social media strategists is crafting the best response possible.
|Posted 1 week ago|
In response to Fujiko Nakayama
Naturally, this can in itself prove to be an incredibly difficult task. After all, if a company is well-known for being ‘edgy’, where should it draw the line? Without clear guidelines, boundaries can become dangerously blurry. Having clearly defined rules can mean the difference between a funny tweet and a downright offensive one.
|Posted 3 weeks ago|
It’s a daunting prospect to hold a brand’s entire reputation in your hands. However, for anyone tweeting on behalf of an organization, this is often the reality. As this responsibility can fall on a variety of shoulders – from experienced editors to inexperienced social media execs – it is vital that brands set up proper guidelines for all employees to follow.
|Posted 4 weeks ago|