SOCIAL AND NEW MEDIA WITH RASMUS KLEIS NIELSEN: THE CHALLENGES


The challenges

Rasmus Kleis Nielsen, Director of Research at the Reuters Institute for the Study of Journalism talks about payed and second rank news, platforms and the crucial importance of media literacy.

Alex Tetradze

In response to János Pataky

Finding out how to manage social media across multiple countries requires careful planning.  The biggest factor for companies to consider is whether to have a global or local strategy.  Without a ‘one-size-fits-all’ approach, the best solution can be surprisingly hard to figure out.

While one company might benefit from a global strategy – where consistency across all channels will be guaranteed – another might find that the opportunity to speak to an audience in a colloquial or cultural context outweighs this.  What’s more, if a global team tries to implement localization, the risk of gaffes and blunders through lack of cultural understanding is always high.

János Pataky

Finding out how to manage social media across multiple countries requires careful planning.  The biggest factor for companies to consider is whether to have a global or local strategy.  Without a ‘one-size-fits-all’ approach, the best solution can be surprisingly hard to figure out.

Elfriede Rothenberg

Instagram now lets users and brands broadcast live with a guest in a split screen format. Broadcasts will appear in the Stories section of the platform with two circles (instead of the typical one circle). If your broadcast receives a lot of engagement, you could end up in Instagram’s Search and Explore tab.

When planning a collaborative broadcast, think about how two speakers can create unique content for this new format. You might choose to invite a guest from a strategic brand partnership for an announcement or ask an influencer to co-host an Instagram takeover.

Lucas Jessen

In response to Rosanne Ostberg

I am concerned about the polarization in the way news get delivered nowadays.  I cannot help but wonder whether we will one day see a situation where people get second-rate news if it is free and first-rate news if it is paid.

This is highly unlikely due to the fact that news themselves are created most for control of the masses. Human mind tends to focus on the bad news in order for us to survive, the most memorable news are the bad news. So lets imagine that there are news about shootouts in America, how does that affect the gun dealers? News are like lego blocks, creating our reality.

Zephyr Brassington

Social media is of significant importance to us but then we must look at both the pros and cons as it proves to be a boon if used judiciously and effectively as well as a bane if being overused or misused.

Bojan Skinner

In response to George Waters

Social media has played a significant role in bringing a new revolution in our lives but has also lead to many insignificant setbacks. As we know that anything that is accepted by us on a global platform is at the most useful and fruitful to us but at times the adversities come into picture where we need to check and evaluate about the outcomes. So, coming to the impact of social media, there are advantages and disadvantages running simultaneously on a parallel track.

One of the significant impacts of social media is the tremendously increased awareness of the masses in context of the news and happenings going all around the world because internet spreads news and reviews more rapidly than any other mode and social media makes them do so. So people have become more aware and updated now.

George Waters

Social media has played a significant role in bringing a new revolution in our lives but has also lead to many insignificant setbacks. As we know that anything that is accepted by us on a global platform is at the most useful and fruitful to us but at times the adversities come into picture where we need to check and evaluate about the outcomes. So, coming to the impact of social media, there are advantages and disadvantages running simultaneously on a parallel track.

Meltem Robledo

The biggest challenges businesses face with social media are lack of resources, no formal strategy, building a community of followers, and tracking results.

Christin Bustamante

Social media sites often make changes to their security to address identified or potential issues. While some sites notify you of updates and new settings, others may implement them without your knowledge, leaving you unaware of what's happened. How often this happens, and whether you're notified depends on the site. Because of this, you should review your settings from time to time to ensure they're configured the way you intended.

Mellisa Mckennon

In response to Kolab Pasternak

The rise of the Internet has sparked a debate about how online communication affects social relationships. The Internet frees us from geographic fetters and brings us together in topic-based communities that are not tied down to any specific place.

Here is an interesting challenge.  Social media policies are designed to set expectations for appropriate behavior and ensure that an employee's posts will not expose the company to legal problems or public embarrassment. Such policies include directives for when an employee should identify himself as a representative of the company on a social networking website, as well as rules for what types of information can be shared.

Kolab Pasternak

The rise of the Internet has sparked a debate about how online communication affects social relationships. The Internet frees us from geographic fetters and brings us together in topic-based communities that are not tied down to any specific place.

Mohammed Hussain

I would like to take the discussion in a slightly different direction for a moment: the social media "challenges".  Every year the internet sees a new viral trend come to life that brings people together to partake in the joyful “challenges”. Over the years we’ve seen trends that include staying still, laying down, crazy dances, and pouring freezing cold water over yourself that have swept the internet. I blame Facebook for this abnormal behavior.  Do any of you have an opinion on the subject?

Winslow Pecora

Cyborgs offer unique opportunities for fake news spreaders, as it blends automated activity with human input.  When the automated accounts are publicly identified, the human part of the cyborg is able to take over and could protest that the account has been used manually all along.

Electra Pompeo Ionesco

In response to Bistra Chelieva

Cyberculture is the various social phenomena that are associated with the Internet and network communications (blogs, online multi-player gaming), whereas New Media is concerned more with cultural objects and paradigms (digital to analog television, iPhones).

New Media are the cultural objects which use digital computer technology for distribution and exhibition. e.g. (at least for now) Internet, Web sites, computer multimedia, Blu-ray disks etc. The problem with this is that the definition must be revised every few years. The term "new media" will not be "new" anymore, as most forms of culture will be distributed through computers.

Bistra Chelieva

Cyberculture is the various social phenomena that are associated with the Internet and network communications (blogs, online multi-player gaming), whereas New Media is concerned more with cultural objects and paradigms (digital to analog television, iPhones).

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