SOCIAL AND NEW MEDIA WITH RASMUS KLEIS NIELSEN: LIFE IN A SOCIAL WORLD


Life in a social world

Rasmus Kleis Nielsen, Director of Research at the Reuters Institute for the Study of Journalism talks about privacy, Cambridge Analytica, Facebook, ad targeting and political campaigns.

Анета Владимирова

In response to Zachary MacConnell

Facebook is commonly blamed as the primary culprit for declining organic reach, but the truth is each of the primary social networks have moved to an algorithmic feed in an attempt to serve up the most relevant content to each individual user.

Rumors are that Snapchat will soon follow suit in their Stories and Discovery sections. Now that total followers is a vanity metric and not an indication of views or engagement, what options are left to ensure content reaches the masses?

Zachary MacConnell

Facebook is commonly blamed as the primary culprit for declining organic reach, but the truth is each of the primary social networks have moved to an algorithmic feed in an attempt to serve up the most relevant content to each individual user.

Rota Jaunzemis

In response to Mihail Antoniou

Customizing content doesn’t just mean choosing how long a picture is able to be viewed or writing a caption to accompany the picture. Snapchat and Instagram have taken storytelling to the next level by encouraging users to draw, write, sticker, and filter their pictures to add a personal touch and have fun doing it! The newest Snapchat and Instagram features enable users to interact with the content they view and share.

Both Snapchat and Instagram have upgraded the average selfie. Now users can transform into a myriad of animals, characters, and even other people using these smart filters. The most popular example of a filter would be Taco Bell’s Cinco de Mayo filter that transformed users into actual tacos.

Mihail Antoniou

Customizing content doesn’t just mean choosing how long a picture is able to be viewed or writing a caption to accompany the picture. Snapchat and Instagram have taken storytelling to the next level by encouraging users to draw, write, sticker, and filter their pictures to add a personal touch and have fun doing it! The newest Snapchat and Instagram features enable users to interact with the content they view and share.

Fabio Roversi

In response to Damir Lukacin

 A great example of a brand that succeeds on social media is diaper brand Pampers. Realizing the potential to create a brand community, it uses its social media channels as a place for parents to converse with each other, as well as interact with the brand. By creating hashtags to spark conversation and using original abbreviations like ‘LO’ (little one), it has managed to create its own unique style and tone – and one that resonates with its target audience.

It is interesting you mentioned tone of voice.  The way you want your brand to be perceived should ultimately define the way you choose to communicate.  Take Innocent as an example. Its tone of voice is very playful and humorous, and this tone is present in absolutely everything it publishes, from its website copy to its content marketing to its tweets, and even the product information on its bottles.

Damir Lukacin

In response to Magda Ivone Nussbaum

The temptation to use social media solely as a broadcasting platform is undeniable. While promoting products or campaigns is an integral part of a brand’s strategy, ensuring content is both relevant and valuable is vital. Instead of basic self-promotion, the challenge for companies is to find ways to create content that reflects its brand values and personality, as well as encourages conversation.

 A great example of a brand that succeeds on social media is diaper brand Pampers. Realizing the potential to create a brand community, it uses its social media channels as a place for parents to converse with each other, as well as interact with the brand. By creating hashtags to spark conversation and using original abbreviations like ‘LO’ (little one), it has managed to create its own unique style and tone – and one that resonates with its target audience.

Magda Ivone Nussbaum

The temptation to use social media solely as a broadcasting platform is undeniable. While promoting products or campaigns is an integral part of a brand’s strategy, ensuring content is both relevant and valuable is vital. Instead of basic self-promotion, the challenge for companies is to find ways to create content that reflects its brand values and personality, as well as encourages conversation.

Simon Winkler

With Pinterest’s visual discovery tools (including the new Lens Your Look), users can take photos of objects they like and Pinterest will match it to photos on the platform. For example, if someone takes a picture of a chair they love—and your business sells a similar chair that’s featured on Pinterest—then there’s a good chance that your photo will pop up for them to see. Right now the Lens is best used for home decor, food, and clothing, but Pinterest plans to roll out the feature more broadly in the future.

Angelina Lia

In response to Finnbar Carroll

GDPR is a step to a better online future for sure, but I don't believe you can have privacy on the internet, they whole idea of social media is to share your privacy with others. Maybe people like to expose their privacy and this is what makes them happy.

Yes, some people like to expose their privacy. I ensure you that most of them want to expose a small part of their lifes and when something that is not supposed to be on the internet comes up they are doing their best to wipe it off.

For example, take a look at the movie stars. Their profession essentially is being on the TV, giving interviews, etc. but most of them want to life a normal life outside of the projectors in their free time. Unfortunately most of the time they don't seem to achieve it, bacause if media is not in the way, social media takes it's place.

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