SOCIAL AND NEW MEDIA WITH RASMUS KLEIS NIELSEN: LIFE IN A SOCIAL WORLD


Life in a social world

Rasmus Kleis Nielsen, Director of Research at the Reuters Institute for the Study of Journalism talks about privacy, Cambridge Analytica, Facebook, ad targeting and political campaigns.

Alex Tetradze

Snapchat’s Lens Studio enables any user or business to create their own augmented reality (AR) lenses. The desktop app offers instructions for beginners to start with basic 2D animation, while more advanced creators can actually access the API and create complex lenses from scratch. Once you’ve created your lens, you’ll receive a unique Snapcode to share from anywhere, and anyone can unlock your lens. If you have an in-house creative team that can help build and create lenses for campaigns, this is a great opportunity to try something a little different on Snapchat and engage users.

Elfriede Rothenberg

Instagram has introduced a paid partnership tagging feature so that influencers and brands can be more transparent about disclosing which of their posts are sponsored. When an influencer tags a business in their post with the paid partnership feature, that business will then have access to performance data for that post, including metrics such as reach and replies.

If you run influencer marketing campaigns on Instagram, you’ll want to use this feature.

Jamyang Khachaturyan

Facebook’s Stories—which allow you to post content that disappears after 24 hours—is now available for groups and events. People can post Stories that are visible only to their groups or on any event page. These Stories will have a private hashtag and will be moderated by admins to make sure that content is appropriate and on-brand.

Bojan Skinner

As people spend most of their productive and working times interacting on the social media, it obviously hampers the productivity of individuals. People get distracted a lot due to these social media sites. It has been reported by Nucleus Research that Facebook adds to 1.5% of the total off office productivity world-over.

Magda Ivone Nussbaum

At first glance, the field of new media may seem hip, cool, creative and relaxed. What many don't realize is that working in this field is tiresome. Many of the people that work in this field don't have steady jobs. Work in this field has become project-based. Individuals work project to project for different companies. Most people are not working on one project or contract, but multiple ones at the same time.

Prof. Dr.-Ing. Helga Breitner

New media is characterized by its digital-first nature and its low physical costs of production and distribution. New media formats include:

  • Mobile apps
  • Video
  • Blogs
  • eBooks
  • Email
  • Podcasts
Meltem Robledo

Social media from 2003-2013 was a subset of new media, a digital-first way to reach people. As times have changed, social media became more a form of broadcast, and then paid broadcast. Today, with algorithms and advertising dominating the ways to reach consumers on social media, it’s a different animal.

Kolab Pasternak

In response to Arabinda Scott

The Internet has turned our existence upside down. It has revolutionized communications, to the extent that it is now our preferred medium of everyday communication. In almost everything we do, we use the Internet.

The Internet has changed business, education, government, healthcare, and even the ways in which we interact with our loved ones—it has become one of the key drivers of social evolution.

Arabinda Scott

The Internet has turned our existence upside down. It has revolutionized communications, to the extent that it is now our preferred medium of everyday communication. In almost everything we do, we use the Internet.

YogaFan

Mobile social media applications provide companies data about offline consumer movements at a level of detail that was previously accessible to online companies only. These applications allow any business to know the exact time a customer who uses social media entered one of its locations, as well as know the social media comments made during the visit.

Dorothea Petrescu

In response to Electra Pompeo Ionesco

What does viral content refer to?  What does it mean for something to spread virally over social networks?  

The term is an analogy to the concept of viral infections, which can spread rapidly from person to person. In a social media context, content or websites that are "viral" (or which "go viral") are those with a greater likelihood that users will reshare content posted (by another user) to their social network, leading to further sharing.

Electra Pompeo Ionesco

What does viral content refer to?  What does it mean for something to spread virally over social networks?  

Timotej Vlašič

Here is a quick rundown of when the different social media came into existence. GeoCities was one of the Internet's earliest social networking websites, appearing in November 1994, followed by Classmates in December 1995, Six Degrees in May 1997, Open Diary in October 1998, LiveJournal in April 1999, Ryze in October 2001, Friendster in March 2002, LinkedIn in May 2003, hi5 in June 2003, MySpace in August 2003, Orkut in January 2004, Facebook in February 2004, Yahoo! 360° in March 2005, Bebo in July 2005, Twitter in July 2006, Tumblr in February 2007, and Google+ in July 2011.

Zoe Miller

In response to Finnbar Carroll

GDPR is a step to a better online future for sure, but I don't believe you can have privacy on the internet, they whole idea of social media is to share your privacy with others. Maybe people like to expose their privacy and this is what makes them happy.

Yes, but the problem we are facing right now is the fact that we don't get a shot at protecting your privacy on the internet, this is where GDPR steps in.

future hacker

In response to Borislav Bossakov

There were a few posts on what not to use social media for.  I would like to list a few ways of using social media in a positive way:

  1. Turn your passion into a business
  2. Take control of your publishing
  3. Take control of your marketing
  4. Make a difference
  5. Leave a legacy
  6. Build an online asset that will show up in Google search results for years
  7. Build a business online
  8. Create independence
  9. Meet cool and influential people both virtual and face to face
  10. Grow your own network of influence
  11. Open up business opportunities
  12. Accelerate the rate of growth both personal and business
  • Grow
  • Gain energy
  • Learn more about yourself through self expression
  • Make your mum proud
  • Make your friends jealous
  • Put a smile on your face
  • Discover skills you didn’t know you had
  • Find purpose in your life

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