SOCIAL AND NEW MEDIA WITH RASMUS KLEIS NIELSEN: LIFE IN A SOCIAL WORLD


Life in a social world

Rasmus Kleis Nielsen, Director of Research at the Reuters Institute for the Study of Journalism talks about privacy, Cambridge Analytica, Facebook, ad targeting and political campaigns.

Borislav Bossakov

There were a few posts on what not to use social media for.  I would like to list a few ways of using social media in a positive way:

  1. Turn your passion into a business
  2. Take control of your publishing
  3. Take control of your marketing
  4. Make a difference
  5. Leave a legacy
  6. Build an online asset that will show up in Google search results for years
  7. Build a business online
  8. Create independence
  9. Meet cool and influential people both virtual and face to face
  10. Grow your own network of influence
  11. Open up business opportunities
  12. Accelerate the rate of growth both personal and business
Finnbar Carroll

GDPR is a step to a better online future for sure, but I don't believe you can have privacy on the internet, they whole idea of social media is to share your privacy with others. Maybe people like to expose their privacy and this is what makes them happy.

Yisrael Peleg

You should never use social media as a tool for revenge. The social media is pretty one sided and will take up your side at first. However, you are committing the greatest sin by doing so. You are hurting someone else with the help of social media.

George Waters

In response to future hacker

Here are a few I could think of, to get the discussion started:

  1. Complaining about a specific person
  2. Posting a picture without permission
  3. Tagging someone in an embarrassing photo
  4. Writing a negative post about a non-public figure
  5. Repeatedly sending a Direct Message
  6. Doctoring a photo
  7. Racial slurs
  8. Death threats
  9. Changing the meaning of a tweet when you retweet it
  10. Posting a private comment made in person
  1. Changing the meaning of a tweet when you retweet it
  2. Representing an original photo as your own
  3. Swearing
  4. Harassment
  5. Hiring or firing an employee
  6. Apologizing to a specific person
  7. Reward one employee and not the others
  8. Arguing
future hacker

In response to future hacker

What is it about social media that brings out the worst in people? That crude joke about your accounting supervisor or the doctored picture of the CEO at a party? They might seem funny at the time, but it's easy to forget how social media posts can live in infamy forever and become part of an eternal archive.

Can you all think of a few things one should never do on a social media website?

Here are a few I could think of, to get the discussion started:

  1. Complaining about a specific person
  2. Posting a picture without permission
  3. Tagging someone in an embarrassing photo
  4. Writing a negative post about a non-public figure
  5. Repeatedly sending a Direct Message
  6. Doctoring a photo
  7. Racial slurs
  8. Death threats
  9. Changing the meaning of a tweet when you retweet it
  10. Posting a private comment made in person
future hacker

What is it about social media that brings out the worst in people? That crude joke about your accounting supervisor or the doctored picture of the CEO at a party? They might seem funny at the time, but it's easy to forget how social media posts can live in infamy forever and become part of an eternal archive.

Can you all think of a few things one should never do on a social media website?

Fabricio Ruiz

Social media has created a way for people to constantly update and share content with their friends with little effort. Whether it is posted forever on a timeline or a couple seconds in a Snap, a picture is worth a thousand words and social media has created the perfect medium to share these visual stories with friends.

Prof. Dr.-Ing. Helga Breitner

In response to Olena Matey

The consequences of GDPR are yet to be seen.  I am particularly interested in seeing what they will be for digital advertising.

Olena,

GDPR will prompt data-driven advertising to be more opt-in and permission-based, and will render widespread tactics like retargeting and remarketing less invasive and obtrusive. These changes will usher in the next era of digital advertising: people-based marketing, or that which utilizes first-party data instead of third-party data/ad-serving.

Alex Tetradze

In response to Wioleta Brzezinski

The use of social media and tools in political campaigns in the US and Europe is an interesting topic.  I am planning on writing a paper on it at school.

Wioleta,

Political parties across the globe are learning that along with advertising on traditional mediums such as television and newspapers, they must invest in digital marketing if they want to compete with their rival parties. Over the past few years, we’ve seen an uptake in UK and US parties, in particular, using social media campaigns to defeat their opponents.

Professor Dodds

The GDPR requires technology companies to have the active consent of customers before they collect and store personal data. These rules apply to any company doing business in the E.U. including U.S. information technology firms. They also apply to European data that is taken outside of Europe:  data collected in Germany but then fed to a machine learning algorithm in the United States will still be governed by the GDPR. This is radically different from the U.S. system where firms abide by rules that they can mostly write themselves.

Анета Владимирова

Fabricio, I thought GDPR was adopted this year to protect the personal data of EU citizens.  How can it possibly influence a political campaign in the US?  Is it because it talks about online data?

Fabricio Ruiz

The way they compare and contrast the influence of GDPR on political campaigns in Europe and the USA in the video was very interesting and informative.

Wioleta Brzezinski

The use of social media and tools in political campaigns in the US and Europe is an interesting topic.  I am planning on writing a paper on it at school.

Naseem Ruud

The detailed discussion of the Facebook and Cambridge Analytica affair was well done and very pertinent to the topic.  This scandal was indeed a wakeup call to us all.


Now I am much more aware when I post something on the net.


 

Olena Matey

The consequences of GDPR are yet to be seen.  I am particularly interested in seeing what they will be for digital advertising.

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