SOCIAL AND NEW MEDIA WITH RASMUS KLEIS NIELSEN: A NEW INFORMATION AGE


A new information age

Rasmus Kleis Nielsen, Director of Research at the Reuters Institute for the Study of Journalism talks about digital media and the news, algorithmic serendipity, echo chambers and filter bubbles.

Arthur Lémieux

Interactive content has led to journalism becoming attractive to millennials again. A study conducted by Wibbitz found that 40 percent of millennials rely on digital outlets for their news, while 23 percent primarily get their news from social media. Snapchat jumped on this finding and added news outlets to Discover.

Olena Matey

New media is characterized by its digital nature and its low physical costs of production and distribution. New media relies on the Internet for distribution; as such, new media is far more accessible for the average individual or small organization to produce. Certainly, individuals could have and did produce homemade newsletters, but their distribution was severely limited.

Olena Matey

LinkedIn video allows you to create and share videos with the LinkedIn community. You can make recordings using the LinkedIn mobile app or upload a video file to the app. Creators will get valuable audience insights into their video audience such as job titles and location. You’ll also be able to monitor comments and social reactions. LinkedIn video is a great way for your brand to share expertise and showcase specialists within your business. Think about how you can take thought leadership articles, blogs, and interviews and repurpose them for LinkedIn video.

Lalita Demetriou

Twitter has officially rolled out their 280-character limit around the world (with the exception of several Asian countries). In its announcement, Twitter said that the character increase would allow people to express more, while still encouraging the importance of brevity.  Play around with new storytelling concepts that would have been formerly impossible under the 140 character limit—but don’t write more just because you can. Being clear and succinct is still the way to go on Twitter.

Jamyang Khachaturyan

Instagram Stories Highlights lets your brand showcase your best Stories and post them permanently on your Instagram profile. This feature is super valuable for brands because, unlike self-destructing Story content, Stories Highlights can be saved, reposted, and measured for long-term performance. You can organize your own Stories Highlights however you want before you post, whether it’s by theme, campaign, or date.

Zachary MacConnell

In response to Asclepius Čtvrtník

New media refers to on-demand access to content any time, anywhere, on any digital device, as well as interactive user feedback, creative participation. Another aspect of new media is the real-time generation of new, unregulated content.

The new media industry shares an open association with many market segments in areas such as software/video game design, television, radio, mobile and particularly movies, advertising and marketing, through which industry seeks to gain from the advantages of two-way dialogue with consumers primarily through the Internet. 

Asclepius Čtvrtník

New media refers to on-demand access to content any time, anywhere, on any digital device, as well as interactive user feedback, creative participation. Another aspect of new media is the real-time generation of new, unregulated content.

Helga Benedictus Oorschot

The network of networks is an inexhaustible source of information. What’s more, the Internet has enabled users to move away from their former passive role as mere recipients of messages conveyed by conventional media to an active role, choosing what information to receive, how, and when.

Bryan Darzi

The development of the Internet today is being shaped predominantly by instant, mobile communications. The mobile Internet is a fresh revolution. Comprehensive Internet connectivity via smartphones and tablets is leading to an increasingly mobile reality: we are not tied to any single specific device, and everything is in the cloud.

Waclaw Piatek

In response to Arabinda Scott

Ordering a pizza, buying a television, sharing a moment with a friend, sending a picture over instant messaging. Before the Internet, if you wanted to keep up with the news, you had to walk down to the newsstand when it opened in the morning and buy a local edition reporting what had happened the previous day.

The emergence of web 2.0 in the first decade of the twenty-first century was itself a revolution in the short history of the Internet, fostering the rise of social media and other interactive, crowd-based communication tools.

Arabinda Scott

Ordering a pizza, buying a television, sharing a moment with a friend, sending a picture over instant messaging. Before the Internet, if you wanted to keep up with the news, you had to walk down to the newsstand when it opened in the morning and buy a local edition reporting what had happened the previous day.

Dorothea Petrescu

The use of social bots and chatbots has created an analytical crisis in the marketing industry.  Companies use social and chatbots to automate their social marketing that appears to consumers and other companies to be real interaction

Bistra Chelieva

Social media can help to improve an individual's sense of connectedness with real or online communities, and can be an effective communication (or marketing) tool for corporations, entrepreneurs, nonprofit organizations, advocacy groups, political parties, and governments. At the same time, concerns have been raised about possible links between heavy social media use and depression, and even the issues of cyberbullying, online harassment and "trolling".

Mihail Antoniou

In response to Timotej Vlašič

Bots (short for robots) are automated programs that run over the internet. There are many forms of bots with varying behaviors. The bots most relevant to social media marketing are chatbots and social bots. Chatbots and social bots are programmed to mimic natural human interactions such as liking, commenting, following, and unfollowing on social media platforms. The ability of these bots to automate social media marketing needs has created a large demand and the establishment of a new industry of bot providers.

Bots are used around the web, on websites, social media, and in messaging apps. Facebook messenger has a whole host of bots, developed specifically for the platform. These bots are designed to increase platform functionality and help users do specific things without ever exiting their favorite app.

Timotej Vlašič

Bots (short for robots) are automated programs that run over the internet. There are many forms of bots with varying behaviors. The bots most relevant to social media marketing are chatbots and social bots. Chatbots and social bots are programmed to mimic natural human interactions such as liking, commenting, following, and unfollowing on social media platforms. The ability of these bots to automate social media marketing needs has created a large demand and the establishment of a new industry of bot providers.

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