Big Data and Analytics

You experience them every time you go online, you keep hearing about them, but do you really know what they’re alla bout? We’re talking about the two combined forces governing much of our activities on and off-line: the explosion of big data sources and their analysis through AI supported systems. The future evolution of this sector needs to be understood carefully if our societies want to develop a skilled workforce able to profit from this revolution. Read more >

Selected articles on Big Data and Analytics

Newest Discussions

Big Data with Max Welling: Big Data and AI

The Roomba 980 model vacuum (the one that cleans your floor on its own) uses AI to scan...

Big Data with Max Welling: Living with AI

If so, then there’s little reason to think that it will stop there. Machines will...

Big Data with Max Welling: The challenges

Although big data is very good at detecting correlations, especially subtle correlations...

The Internet of Things

Think about it carefully, as a human your interactions are ever more often mpt simply woth other humans, but with smart and connected machines. This network is evolving into an “internet of everything” as wireless platforms and cloud services bring new benefits to individual citizens as connected homes, hospitals and cars, as well as for businesses as the Industry 4.0 revolution, blockchain-based services and the opportunities offered by digital transformation of companies and services. Read more >

Selected articles on The Internet of Things

Newest Discussions

Internet of Things with Eva Kaili: New opportunities

In order to make buildings more efficient and competitive, digitization of housing plays...

Internet of Things with Eva Kaili: A European Internet of Things

E-mobility is already a reality and its sustainability also passes through the Internet...

Internet of Things with Eva Kaili: Future challenges

Current advertising suffers from excess and poor targeting. Even with today's analytics,...

Social and New Media

You probably share a good amount of your thoughts and images online, but do you know what is actually happening behind your screen? Algorithms have a growing impact in the circulation of information and contribute in generating filter bubbles and echo chambers. However, they are also an opportunity to diversify our information diet opening new spaces for freedom of expression and longer term systemic effects of digital media. Read more >

Selected articles on Social and New Media

Newest Discussions

Social and New Media with Rasmus Kleis Nielsen: A new information age

Facebook Live became available to the public in April 2016 and instantly changed social...

Social and New Media with Rasmus Kleis Nielsen: Life in a social world

Rumors are that Snapchat will soon follow suit in their Stories and Discovery sections....

Social and New Media with Rasmus Kleis Nielsen: The challenges

While effective brand guidelines can help to prevent social media gaffes, no brand can guarantee...

Cybersecurity and Privacy

To understand how your behaviour in the digital world may provide you a better protection you need to understand where and how your personal data is collected, organized and secured. This knowledge might sound very technical and nerdy, but it is crucial for anyone venturing in the digital to take advantage of new services both in the commercial and in the public world from ecommerce and ebanking to digital identities, e-gov, and e-consultations. Read more >

Selected articles on Cybersecurity and Privacy

Newest Discussions

The 4 benefits of creating a mobile app for your business

1.       Customers have easy access...

How to maintain privacy while doing social media marketing

Protecting social media marketing Digital marketing and social...

Cybersecurity and Privacy with Francesca Bosco: A new threat

Some people regard privacy and security as pretty much the same thing. That’s because...

REIsearch News

29/06/2020

The first intuitive programming language for quantum computers

Several technical advances have been achieved recently in the pursuit of powerful quantum computers.... Read More

26/06/2020

Engineers design a device that operates like a brain synapse

Ion-based technology may enable energy-efficient simulations of the brain’s learning process, for... Read More

24/06/2020

Creating Planet Data To Fight Covid-19 And Future Healthcare Emergencies

To respond effectively to a global pandemic, governments need to have access to very large volumes of... Read More

22/06/2020

Critical Capabilities For Edge Computing In Industrial IoT Scenarios

Edge computing is one of the core components of the Industrial Internet of Things (IIoT). It plays... Read More

Results of the Media Campaign on Digital Skills "How Nerdy is Europe?"

In September 2018 REIsearch launched a citizen engagement and media campaign on the skills for a digital Europe. The campaign was timed to create a synergy with the release of the third beta version of REIsearch sporting new features as the “Ask the Reasearcher” a new function automatically routing users questions on digital matters to the most appropriate experts. Coherently with previous editions, the aim was to stimulate public awareness on the skills needed both by workers and citizens as well as develop a debate between policymakers, scientists and citizens and better understand the evidence, the constraints and the opinions of citizens across Europe.

On October 14, the campaign went public, with dedicated articles published both on the paper and online editions of Atomium media partners, including Der Standard, El País, Frankfurter Allgemeine Zeitung, Público, Il Sole24ore, Les Echos and Euroscientist.

Elsevier and the European Commission’s DG Connect facilitated the engagement of researchers through their social media channels. Based on readership, the potential public reached by the campaign was equal to over 5,7 million Europeans.

Media partners were asked to run at least three stories: one at the kick-off of the campaign presenting the game and with a supporting story on digital competences of young europeans and one within three weeks from that with the data gathered through the platform.

The campaign ran for 3 weeks and 20 articles were published around four main topics: (i) social and new media (ii) big data and AI (iii) IoT and (vi) cybersecurity and privacy.

The online articles contained a link to a gamified questionnaire, the iNerd game, accessible online in a responsive format automatically adapting to mobile devices.

The social media campaign was also run in parallel with the article publications. The social media campaign reached approximately 1 Million people across all media channels as detailed further on. The data above, as figures below, date from the end of October 2018 and are evolving as the campaign remains active beyond the completion of the present project. This has translated into:

  • more than 66.000 users visiting the REIsearch site and taking part to the media campaign, exceeding the 20.000 target set in the initial proposal by 230%
  • The gamified survey was accessed by 26.000 people and fully completed by 45% (12.000) marking a 243% hike compared to the 2017 answer rate of the questionnaires on NGI technologies
  • 13.500 views of expert videos (531% above target)
  • 17% of users returning to the platform at least once (almost 20% above target)
  • 26% of users trying different functions beside the gamified survey (5% above target)